How Many Facebook Users Use Other Social Media Platforms?

In the ever-evolving world of social media, one platform rarely stands alone. While Facebook remains one of the most dominant players, the rise of platforms like Instagram, TikTok, Twitter (now X), and Snapchat has created a more diversified digital ecosystem. So, how many Facebook users are also active on other social media platforms—and why does it matter?

In this article, we’ll explore cross-platform social media usage, examine user behavior trends, and look at what this means for marketers and content creators in 2025 and beyond.

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The Expanding Social Media Landscape

Facebook’s Stronghold

As of 2025, Facebook boasts over 3 billion monthly active users worldwide, making it one of the most used platforms on the planet. However, user habits are shifting—especially among younger demographics—and many are branching out to explore new content styles and communities on other platforms.

The Rise of Multi-Platform Users

Recent surveys and digital reports show that a large majority of Facebook users also engage with other social media platforms. In fact, according to Datareportal’s 2024 Global Digital Overview, the average internet user now uses more than 6 different social media platforms each month.

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How Many Facebook Users Also Use Other Platforms?

Let’s break down the numbers based on recent industry insights and research:

Instagram – The Closest Sibling

• Around 80% of Facebook users also use Instagram
• This isn’t surprising, considering both are owned by Meta and offer tight integration between accounts
• Users often cross-post content and use both platforms for different engagement styles—photos and stories on Instagram, community groups and event planning on Facebook

YouTube – The Video Giant

• About 70% of Facebook users also watch or use YouTube
• While Facebook has ramped up video features, YouTube remains the go-to for long-form and how-to video content
• Many creators maintain dual presences on Facebook and YouTube to maximize reach

TikTok – The Rising Star

• Roughly 45-50% of Facebook users also have TikTok accounts
• Especially popular among Gen Z and Millennials, TikTok offers short-form, algorithm-driven content
• Facebook users looking for viral entertainment or trend-driven videos often turn to TikTok

Twitter/X – Real-Time Conversations

• Approximately 30% of Facebook users are also active on X (formerly Twitter)
• Twitter serves a different function—news updates, trending topics, and public discourse
• Users interested in real-time commentary tend to toggle between Facebook and X

Snapchat – Ephemeral Communication

• About 25-30% of Facebook users also use Snapchat
• Popular for private, short-lived content among younger audiences
• Though Facebook has Stories, Snapchat’s original format still holds niche appeal

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Why Users Switch or Supplement with Other Platforms

1. Different Platforms, Different Purposes

Each platform caters to unique user needs:

• Facebook: Groups, events, and status sharing
• Instagram: Visual storytelling and aesthetics
• TikTok: Entertainment and trends
• YouTube: Education and long-form video
• X/Twitter: News and opinions

2. Age Demographics Influence Choices

• Younger users (Gen Z) prefer platforms like TikTok, Snapchat, and Instagram
• Older users (Gen X, Boomers) are more comfortable sticking with Facebook and YouTube
• Users often adjust their platform use based on age, interests, and peer influence

3. Content Consumption Habits Are Changing

• Video is king—short-form on TikTok and Reels, long-form on YouTube
• People want quick, digestible content on the go
• Platforms that meet these needs see more engagement and crossover from Facebook users

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What This Means for Marketers and Brands

Embrace a Multi-Platform Strategy

If you’re only marketing on Facebook, you’re missing out on a broader audience. Here’s how you can adapt:

• Repurpose content for different platforms (e.g., a Facebook video into an Instagram Reel or TikTok)
• Tailor messaging to fit the tone and expectations of each platform
• Use cross-posting tools to maintain consistent brand visibility

Understand Your Audience’s Journey

Most users don’t stick to one platform exclusively:

• A user might discover your brand on TikTok, visit your Facebook page for reviews, and watch a product tutorial on YouTube
• Understanding this journey helps you optimize each touchpoint effectively

Leverage Platform Strengths

• Use Facebook for community building
• Instagram for product visuals and stories
• TikTok for authentic behind-the-scenes content
• YouTube for educational and value-driven videos

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Final Thoughts: Facebook Isn’t a Walled Garden Anymore

The data is clear: most Facebook users are not loyal to just one platform. They’re exploring, engaging, and consuming content across multiple apps every day. If you’re a business, content creator, or digital marketer, diversifying your social media presence is no longer optional—it’s essential.

Start where your audience already is. Meet them on multiple platforms. Deliver value in the format they love most.