Introduction
Social media has become an integral part of modern life, transforming the way we communicate, share, and connect. But when did social media start? Understanding its origins helps us appreciate the digital revolution that has reshaped society. This article explores the fascinating timeline of social media, from early attempts at digital interaction to the major platforms we use today.
The Early Foundations of Social Media
Pre-Internet Digital Communication
Before the internet as we know it, people were already experimenting with ways to connect electronically. Key developments included:
- Bulletin Board Systems (BBS): Emerging in the late 1970s, BBS allowed users to exchange messages, post updates, and share files using dial-up modems.
- Usenet (1980): A decentralized system that enabled users to discuss various topics through “newsgroups,” serving as a precursor to modern forums.
The Birth of Internet-Based Social Platforms
The 1990s introduced the internet to homes and workplaces, opening the door for social platforms:
- Six Degrees (1997): Widely recognized as the first true social networking site, Six Degrees allowed users to create profiles, list friends, and connect in an organized network.
- ICQ (1996) and AOL Instant Messenger (1997): These messaging services revolutionized real-time communication online.
The Rise of Modern Social Media
The Early 2000s Boom
The early 2000s witnessed the launch of several influential platforms that laid the groundwork for today’s social media landscape:
- Friendster (2002): Focused on creating personal networks and sharing content.
- LinkedIn (2003): Designed for professional networking, it became a cornerstone of career connections.
- MySpace (2003): Known for customizable profiles and music integration, MySpace dominated social networking for several years.
The Facebook Revolution
In 2004, Facebook emerged as a student-focused platform before expanding globally. Its user-friendly interface, combined with photo sharing and targeted ads, propelled it to become the leading social network.
The Evolution of Visual and Micro-Content Platforms
The late 2000s and early 2010s saw the rise of new platforms emphasizing visual content and brevity:
- YouTube (2005): Revolutionized video content sharing.
- Twitter (2006): Introduced microblogging with a 140-character limit, perfect for real-time updates.
- Instagram (2010): A visually rich platform that gained immense popularity for sharing curated photos and videos.
- Snapchat (2011): Focused on ephemeral content, popularizing “Stories.”
The Modern Social Media Landscape
Today, social media includes diverse platforms that cater to various interests:
- TikTok (2016): Captured the younger audience with short-form, engaging video content.
- Clubhouse (2020): An audio-only platform that created buzz during the pandemic.
Key Milestones in Social Media Development
- 2007: The iPhone’s release revolutionized mobile social media usage.
- 2010s: Social media became a primary marketing tool for businesses.
- 2020s: Platforms incorporated advanced algorithms and AI to personalize content feeds.
The Impact of Social Media on Society
Social media has influenced numerous aspects of life:
- Communication: Enabled instant global connectivity.
- Business & Marketing: Provided powerful tools for brand promotion and engagement.
- Politics & Activism: Amplified social movements and public awareness.
Conclusion
The journey of social media from primitive bulletin boards to dynamic platforms like TikTok and Instagram illustrates its powerful evolution. Understanding when social media started offers valuable insights into the digital landscape we navigate today. As technology continues to advance, the future of social media promises even greater connectivity and innovation.
Curious about leveraging social media for your business or personal brand? Start exploring the platforms that best suit your goals today!

Astrid Peters is a social media analyst and writer dedicated to exploring the latest trends, platform updates, and digital strategies. Through MT LIVECHAT, she provides valuable insights to help users stay informed and make the most of their online presence.